Music is a universal language which we all understand and express ourselves with, regardless of its many genres. These words hold meaning to every artiste, none more so than those in Nigeria’s underground music scene. Not because they try to appear tethered to some ideal the music industry deems pivotal but because they explore the nuances and often discarded elements of music to weave a musical tapestry rich in originality, thought, constant experimentation and vibes.

For most underground artistes, the goals are simple: (1) to position themselves within the larger conversation about how music should interweave with storytelling and self-expression, and (2) to assert autonomy from mainstream ideologies about how music should sound. This intention is evident in the way they create. With digital streaming platforms like Spotify making it easier for artistes to earn, many now prioritize popularity. Unfortunately, a large percentage of audiences tend to favor familiarity over authenticity, causing many artistes to conform, folding these popular elements into their sound. As a result, creative experimentation and evolution have become scarce in Nigeria’s contemporary music industry.

This raises a bigger question: what really is the future of Afrobeats—Nigeria’s biggest music genre, which is now a global topic. The answer may lie with underground artistes like Palmwine, OrgnalBadGuy, Mide Fash and GRNDMSTR, whose creative processes have evolved to reject the easy formula and create a loyal following that loves and appreciates how their sound breathes fresh air into Nigeria’s music landscape. This isn’t about hype but understanding a movement poised to bring change to Nigeria’s music industry and documenting their strides into a record for the world to read.

 

“WHY MUSIC?” - TRACING THE SPARK BEHIND THEIR  SOUND

Before they built their community, there was a moment where it all began. For Palmwine, OrgnalBadGuy, Mide Fash and GRNDMSTR, the moment wasn’t about fame or making it to former president Barack Obama’s infamous playlist. It was about the feeling of music and what it meant to them.

Palmwine

Palmwine traces his love for music to his parents. “Growing up, my parents always had house music and the classics playing…and this was way before I started listening to Afrobeats or Nigerian artistes”, he says. With these early influences, he began mixing and mastering different sounds and elements, eventually becoming a DJ. While many might think that a DJ’s creative process depends on what others release, Palmwine disproves this theory. His sonically charged tunes at Palmwine ‘N’ Friends (PnF) showcase an ability to fuse otherwise incompatible genres. A powerhouse of musical malleability whenever he’s on the DJ deck, he exemplifies what it means when we say music comes from the heart and then some.

For OrgnalBadGuy (OBG), music has always been a means of “escape. I have a pretty busy mind and my mind works with my eyes. Anywhere I am, I’m observing everything unconsciously and compulsively and it’s very disturbing ‘cause it means I can’t really focus…and music was an escape from that. Then my dad got these Airpods with foreign songs, like blues and reggae.” A look at his discography, which includes hits like Ol Soja and features on Happiness Is A Choice and Ain’t No Way with Yohanan Irnsd, shows how he draws from various genres to create an eclectic sound. His evocative lyrics on emotional beats give his music a diaristic trait that connects deeply with his audience.

Palmwine

Mide Fash recalls that making music was “something I have always enjoyed. I have always enjoyed singing. I was in the choir for most of my life, from playing the violin and guitar”. She adds further that “being able to sing is different from being able to make music. It’s something that I have always wanted to do. With tracks like Manipulator and Gold and Fire, spanning Afro-Soul, Alternative R & B and house music, she gives listeners a taste of what it self-love and appreciation feels like  while encouraging unapologetic self-expression, tapping into her rich literary background and her velvet, luxurious voice to do so as well.

GRNDMSTR, in his words, felt “music was the only thing I could do.” While this comes off as being modest, his lyrics are saying something else. Lines like “I’m working hard so my mother can go testify/That I don’t have to worry bout my father’s will when he dies/Nigga ask about me, I’m a hustler” off Hustle O with Sosa.ttw or “Stuck in traffic since 7pm/On my way home from work since 7am/ My cooking gas e don finish and I gatz buy fuel for gen so tell me wetin really concern me with nashona item”, off his 2024 hit, Nashona Item, reveal an artiste combining his personal struggles with external experiences to fuel his cadence, whether he’s leaning towards heartfelt or hard-hitting tracks.

With their own words, these artistes share a commitment to substance over that most underground artistes have in common and that the current Nigerian music industry sorely needs.

 

HOW THE PERSON BEHIND THE MUSIC SHAPES THE SOUND

Channeling their sparks help define who they are. In turn, this shapes their sound. For these artistes, music means translating themselves into something their audience can hear and feel. The quiet ones tend to create beats that speak louder than their words could. The rebels build sounds that refuse to fit in. The dreamers layer their songs with textures that mirror their inner world.

OrgnalBadGuy(OBG)

Take Palmwine. When he’s not behind the deck or testing beats, “I’m a very quiet guy. I’m usually playing games or indoors when I’m off the clock”. Yet, music simmers beneath the surface. “Even when I’m playing games, I can still be cooking up some beats in my head and when its starting to make sense, I just pause the game, bring out my deck, cause I have a personal DJ deck at home, and just start playing the beats I have in my head to see what works”, he says. His quiet nature fuels a rhythm that transforms into aura capable of filling any space. To grasp this, you really should hear his set at PnF.

OBG describes himself as “just a regular guy” outside his music. “To be honest, sometimes, I don’t think my music is special itself. I think it's how I see music and how I can envision it but even at that, I consider myself a creative still because I can create in any form whatsoever. I can influence the creation of art in any form. Music is just so predominant in my way of expression”. This “regularness” might make him blend into the crowd but it allows for a genre-bending shift when he creates music. His songs become layered maps of what he’d never say any other day.

OrgnalBadGuy(OBG)

Outside her sound, Mide Fash simply sees herself as “someone that likes to enjoy life. I enjoy silence, the company of my friends. I enjoy living life. My purpose is to enjoy life, chill and have a good time. I like to consider myself as someone with a lot of soul who’s learning every single time.” On how this persona shows up in her sound, Fash says “a lot of my songs are about worship and when you listen to it, you’ll hear that I’m talking about how I liked to be worshipped, carried and even when I make love songs, you’ll hear a lot of devotion to myself in it because I’ a passionate person.”

This pattern continues with GRNDMSTR. “I’m a very introverted person. I think I can say I have a sense of humour and it’s usually hard to find me. I’m in my house sleeping.” But this quietness vanishes the moment he hops on a beat, especially when rapping. “I don’t think my introverted side shows up when I’m making music, particularly when I rap,” he says. Where his daily life might be defined by the calm and reserve, his tracks erupt with raw emotion, rapid flows and unpredictable switches in style and intensity.

What’s clear here is that their music doesn’t just mirror who they appear to be but pushes beyond it, with each of them poised to build a path true to who they are.

 

HOW TODAY’S UNDERGROUND ARTISTS ARE DOING IT DIFFERENTLY

Without a how, the meaning behind why and who won’t matter. For these artistes, success isn’t trying to fit into an existing sound or genre but reshaping the music industry by experimenting with styles and blending influences to evolve and solidify who they are as artistes. But what does this look like in practice?

MideFash

For Palmwine, his secret is his community and listening to them. “My guy, Joe, loves amapiano and another friend, Subomi, loves anything trap. Both of them helped start PnF. So, one day, I was just playing around with some beats on my virtual DJ on my system with my guys at my place and everyone liked what they were vibing too. People often think that I come up with the beats myself but that’s not the case. I make sure to listen to what my guys tell me while fusing it with what I like as well”, he says.

OBG reflects on how his process has evolved. “When I started out, I’d have to hear the beat first then take a week to write the lyrics. As time went on, I got confident and started freestyling which I turned into actual songs so my writing became something I did the moment I heard the beat instead of waiting until after a week, which is something I’ve mastered now. But because I prefer to take it slow with my music, now, I just write songs without beats or create melodies without lyrics so the creative process is disconnected sometimes, only for everything to make sense in the end. It really depends on how the songs come”.

MideFash

For Mide Fash, it starts with a mindset. “Every single time I go to the studio, I always take a selfie with the caption ‘On my way to make my next hit’. I usually don’t know what genre I’m going to sing, I just know that I’m going to the studio, have a good time and make a hit. But I make sure to make music I’d want to hear, like I make it for myself”.

GRNDMSTR describes his process as instinctive. “The way I envision a song in my head, however it is or how I feel about it, is how I create it so there’s no standard way I do it. If it’s singing that comes to mind, that’s fine. If it’s rap, that’s fine as well. This implies that his creative process has evolved to either be fluid-driven, instinctive, or conversational, the latter being the inspiration behind his 2025 hit, Nashona Antem.

 Together, each of them show that doing things differently isn’t about rejecting structure for its own sake but about building new ones that reflect who they are as artistes and where they want music to go next, further cementing  just how diverse the underground’s creative evolution really is.

 

A MOVEMENT IN THE MAKING

Across Palmwine, OBG, Mide Fash and GRNDMSTR, the surface-level differences in how they create are striking - Palmwine’s sound is built on community energy, which he steer using his own influences; OBG’s on an evolving personal rhythm between structure and spontaneity, Mide Fash’s on feeling and feeling and fearless self-expression and GRNDMSTR runs on raw instinct and mood. Yet, they share an understanding to refuse to let trends dictate their sound, be original and experiment.

GRNDMSTR

Their unifying factor is a common ideal to create music that means something, music that carries the weight of their lived experiences and offers them space for both themselves and others of like minds to feel seen and vibe to. In turn, this evolved their creative process to an extent that, unlike much of the mainstream, isn’t focused on copying industry strategies. It’s about writing new blueprints that stay true to who they are, while challenging what Nigerian music can be.

GRNDMSTR

In their industry and cadence, one can see the beginning of a quiet revolution - a movement driven by intention. One that insists that the future of the Nigerian music landscape won’t be shaped only by what fills the clubs or climbs the charts but by those who dare to break the glass ceiling and build something new.

Most likely, this is the most powerful thing about today’s underground music scene in that it reminds us that the future of music belongs to those who create without fear of where it might lead.

Creative Currents With Efue 

Issue 4.0 Sep. 2025

Interview conducted by Olulana Mofiyinfoluwa 

Design: Chiagozie Mbuba

Q. ​For those meeting you for the first time, who is Efue; both as an artist and as a person?

 A. As a person, I am an introvert who enjoys her own company, loves to read books, watch anime, and write. I generally prefer to be an observer rather than the subject of observation. I am also always full of questions and emotions, and this leads me to who I am as an artist. I like to write about my personal experiences and feelings. Since I am often very emotional, I sometimes find it difficult to express myself, but turning what I feel and what I experience into a song helps me. Efue the artist is a reflection of all the thoughts I do not say out loud.

 

 Q. Can you take us back to your earliest memory of connecting with music? When did you realise this was more than just a hobby?

 

A. I can’t say I can pinpoint a specific time period when I decided to take music seriously. I’ve always loved music, I grew up with music lovers. My mother said she named me praise because she knew I was going to sing. I grew up a church kid and I was in the children’s choir, so it’s something I’ve always been surrounded by, loved and wanted to do. 

​

Q. Your music blends Afro-fusion with elements that feel soulful and alternative. How would you personally describe your sound?

 

A. I think I’m in a very experimental stage right now.  I’m trying to slowly push my limits and see how many directions I can take my sound. I don’t have a name for it yet because I don’t want to put myself in a box. 

Q. What does a typical studio session look like for you; chaotic experimentation or intentional structure?

 

A. My studio sessions largely depend on what the mood is like on that particular day. Sometimes I hear a beat and start writing immediately. Record and finish a song. Sometimes, I spend hours, days, weeks, months on one beat, writing and rewriting until I’m satisfied. I don’t particularly have a set process. It can be anything.

 

Q. Memorabilia marks a huge milestone in your journey. What story does this project tell about where you are in life?

 

A. 2024 was one of the most trying years of my adult life and every song on memorabilia except for HISTORY, was written in 2024. I was alone with my thoughts most of the time and had a lot going on. I wasn’t very willing to speak to anyone about it though so I wrote a lot of songs that helped me make sense of it and some of these songs made it to MEMORABILIA. HISTORY was also written at a point like that, but in 2025. I think putting out this project has given me a sense of learning, growth, realisation and moving on.

 

Q. How did you approach balancing vulnerability and entertainment on this debut EP?

 

A. I take inspiration from personal life experiences a lot so vulnerability is inevitable at this point. But on the other hand, I love a good melody and something that makes you want to move your body. Having  all these elements in mind when I write a song helps me keep things in check so it isn’t too much of this or too little of that.

 

Q. Was there a particular track on Memorabilia that pushed you outside of your comfort zone?

 

A. No, I don't think so, or I wouldn’t put it that way. There was a lot of experimenting, trial and error with the songs so I can’t say that I was even in a comfort zone with any of them. At the end of the day, I enjoyed making them and I am extremely happy with the results.

 

Q. Who are some of your biggest musical influences?

 

Brandy, Jon Bellion, Wizkid, Sade

 

Q. If you could create your dream collaboration tomorrow, who would be on that track and why?

 

A. My dream collab would be with Jon Bellion. His music carried me through some of my confusing times as a teenager and pointed me in a direction that I liked, songwriting-wise, so being able to share a song would feel like coming full circle.

 

Q. How do you see your sound evolving in the next few years?

 

A. I want to keep exploring new things and experimenting with my music, allowing my sound to grow and stretch in as many directions as possible, constantly try out different ideas, styles, and approaches. I want to keep challenging myself and pushing the boundaries of what I can create, just to see how far it can go and how good it can truly become.

When you talk about Ghana’s freshest voices, Kimilist comes with heat, hunger and heavy ambition. From making waves back at KNUST to building a solid run with Mimlife Records, he’s taken his time, sharpened his sound and stayed authentic. Tracks like Confession and Peng Tin shows he’s not just chasing charts, he’s chasing legacy. As his new single Bad Boy drops, Solid Online Mag  caught up with him to talk about the journey, the vision and why the world is about to move to his sound.

Q. You came up in Kumasi and really made a mark at KNUST. What part of that journey still keeps you grounded?

A. what keeps me grounded is remembering where it all started , i still carry the lessons from the long nights , the grind , how supportive the people have been , they all remind me that no matter how far I go, I come from a place that values hard work, community, and staying authentic to your roots.

Q. What made you trust Mimlife Records, and how has that relationship shaped the way you move?

A. What made me trust Mimlife Records was the vision and the belief they had in me not just as an artist, but as a person with a story worth telling. From the first conversations, it wasn’t just about music; it was about legacy, direction, and staying true to who I am. They saw the bigger picture before the world did. i move with  intention and clarity,  I’ve learned to value structure without losing my creative edge . With Mimlife, it’s more than a label , it’s a family.

Q. What was the first moment you knew your name started carrying real weight?

A. I knew my name started carrying real weight after my song Sika was released ,people I didn’t know personally started referencing my work Whether it was fans singing word for word, or industry people speaking on moves I hadn’t even made public yet.

Q. From Pon Gidi to Confession to Peng Tin, which is my personal favorite.. your sound keeps evolving. What’s one thing that’s stayed the same about how you create?

A. whether it’s a street anthem, a party banger, or something smooth .I always make sure the music reflects where I am mentally and emotionally.  I create to connect, to tell stories, and to represent where I’m from and where I’m headed. The production may shift, the delivery might sharpen, but the heart behind it never changed.

Q.  A lot of people make songs. You make statements.When you step into the booth, are you trying to prove a point or just tell your truth?

A. I’m not walking into the booth to compete, I’m walking in to express and to put feeling into sound. I don’t force it  I live it, then I put it into music. Whether it’s pain, joy, hunger, or wins, every line comes from a real place. That’s why it resonates.

Q. That track with Black Sherif and Kwame Yesu is crazy. How did that link-up happen and what did it do for you as an artist?

That tune was special. The link up happened naturally because I’d been recording with Kwame Yesu for a minute and Black Sherif was already making waves .it just made sense. No egos, just vibes, purpose, and mad hunger

Q. Bad Boy is out and it’s hitting hard. What made you feel like it was time to drop it, and what kind of impact were you aiming to leave with this one?

A. Bad Boy had been living in me for a while. The timing felt right because I was in a space where I needed to remind people about myself , the culture  and a true original Ghanaian sound  which makes me connected to the my roots and it wasn’t just about chasing a sound but owning one . Bad boy is more than music it’s a movement now and everybody is starting tapping into it.

Q. You dropped Bad Boy Diaries last year. Is this next phase a continuation of that story or are you in a whole new space creatively?

A. I’m still that bad boy, but the perspective has shifted. More clarity, more intention, more layers. It’s not just a continuation it’s an elevation. Creatively, I’m in a new space experimenting more sounds that will keep resonating with the people .

Q. You’ve been nominated more than once at the Ghana Music Awards UK. Does stuff like that push you harder or do you not get carried away with it?

A. it’s definitely a blessing. I won’t lie, it feels good to see the work get recognized, especially on platforms outside home. But I don’t let it carry me away . It pushes me to keep leveling up, to stay consistent, to prove to myself that I’m growing. Awards are moments, but the mission is bigger. 

Q. Ghana’s rap scene is evolving fast. What rules are you intentionally breaking with your sound?

A. I’m not limiting myself to what rap is supposed to sound like. One day it’s trap, the next it’s highlife infused, or fully melodic and it’s still me. i’m not following a blueprint .i’m writing my own but staying original. 

Q. Outside music, what’s something you’re building that most people don’t know about yet?

A. Music opened the door, but I’m thinking long-term ownership, impact, and influence that outlives the trends. I don’t talk about it much, because I believe in moving in silence ‘til it’s time. But trust, when it lands, it’ll speak loud.

Q. Are you looking at touring across Africa anytime soon or featuring artists across the continent? We need your sound outside Ghana, places like Nigeria, South Africa are definitely ready for it.

A. Touring across Africa and connecting with artists across the continent isn’t just a goal it’s the next step. I know the sound is ready, and more importantly, the message is universal. Whether it’s Nigeria, South Africa, or beyond and also i love to explore for more inspiration .

Q. In five years, when people mention Kimilist, what do you want that name to represent because honestly, your sound feels global and people will definitely connect with it.

A. I want people to hear Kimilist and feel something original , energy, emotion. Not just music, but a movement . a brand that stayed true to its roots while reaching the world.

That’s a wrap with Kimilist,  an artist whose sound is sharp, fresh, and global. If you weren’t already locked in, now’s the time. Keep streaming, keep sharing, and watch this space, the spotlight just got brighter. That’s it for now, but the journey continues. Most importantly, remember to Stay Solid!

Ayo Fabiyi for Solid Guy Magazine.

There’s always been a quiet confidence to the way ADANNA approaches fashion. Shaped by art and creativity but with a steady commitment to pieces that last, both in tailoring and in memory. For years, the brand has been a whisper among those who know, worn by women who value clothing as more than just an outfit, but as a statement of presence and of their true self.

Founded by Adanna Ukabi herself, the brand has always moved on its own clock; each piece carefully considered and every move deliberate. She grew up in the U.S, with years in New York that shaped her eye for detail. Adanna spent her time meeting creative makers, exploring fabric shops, and learning the value of art & craft — fueling a deep-seated drive to create and bring her own brand to life.

Now, ADANNA is setting its sights back home, with a clear purpose and direction for the brand’s next chapter. From a soon-to-be-completed studio in Abeokuta, the brand is laying the groundwork to grow its presence in Nigeria’s fashion and creative scene. The space is being built as more than a production or manufacturing house; it’s intended to be a place where couture is treated as art, and every piece, product, or image is shaped with the meticulous attention to detail that defines the brand. Here, creation, shoots, stocking, and fulfillment will live side by side — a complete ecosystem that keeps the brand’s rhythm under one roof. With a growing team and a structure built for the long term, the studio will not only serve the full arc of ADANNA’s work but could, in time, become a hub that supports the wider creative industry in Abeokuta.

This next chapter signals a new pace for the brand. With an expanded team and a space dedicated to bringing ideas to life, ADANNA is setting the stage for future collections, drops, collaborations that feel deeply rooted in Nigerian, yet globally attuned. It’s couture with an avant-garde edge and a quiet chic, the kind that speaks long after you’ve left the room

Press Contact:

Official website: www.adannaonmars.com

Social media: @adannaonmars

Preferred method of contact: inquiries@adannaonmars.com

Studio address: Logbara-Magbon Rd, Mokola-asipa, Ogun State 110114, Nigeria

After stirring the streets and streaming charts with the critically-acclaimed single “Where I’m From,” Nigerian rap sensation Damon Grass returns with a brand-new single titled “Pompous” – a fiery, unfiltered statement piece Featuring Jamz, and the second official single from his forthcoming EP, Greatly Exaggerated.

Released on Thursday, August 21st, Pompous is a sharp, confident record laced with a breathless, razor-sharp delivery, stellar production and a standout hook by Jamz that demands immediate, unwavering attention. Where Where I’m From painted a portrait of origins, struggle, and survival, Pompous flips the narrative. It’s a celebration of self-worth, artistic dominance, and unapologetic ambition.

"This isn’t just about flexing, it's more about reclaiming space, owning my truth, and not shrinking myself for anyone’s comfort," Damon waxes about the new single. "Pompous is me walking in the fullness of everything I’ve worked for, everything I represent, and everything I’m about to become."

With "Greatly Exaggerated” dropping this September, "Pompous" is the perfect setup for what's promising to be one of the year's most anticipated releases.

 For over a decade, Masterkraft has been the quiet architect behind some of the most defining sounds in Nigerian music. From street anthems that shook the clubs to timeless records that bridged Afrobeats with global audiences, his fingerprints are everywhere—yet his humility keeps him grounded. A producer, songwriter, and sonic innovator, Masterkraft embodies both consistency and evolution in an industry that never stops moving.

In this exclusive conversation with Solid Guy Magazine, we sit with the hitmaker to explore the philosophies that have kept him relevant, the challenges he has faced and conquered, and what lies ahead as he continues to shape the future of African music.

1. What first sparked your interest in music and how did you evolve into the multifaceted artist you are today?

Masterkraft: My interest in music started from a young age. I learnt how to play the keyboard and eventually played in church. I’d say it was God’s plan for me to do music. My first production gig paid me ₦500 — before that, the most I’d ever made was maybe ₦15 from selling a bag of pure water. That day I told myself, “If making beats can earn me this much, I’m sticking to this.” Over time, I spent more hours in the studio, learning and absorbing as much as I could. I just kept doing my thing, and the rest is history.

2. When you start a track, what’s your typical creative process? How do you know when a track is finished?

Masterkraft: Honestly, it depends on the mood and the setting. I like to connect with whoever I’m working with — talk, laugh, catch a vibe — because music is a conversation before it becomes sound. There’s no formula, just pure connection and creativity.

I know a track is done when there’s nothing else to add. You just feel it.

3. You’ve blended genres like highlife, Amapiano, jazz, soul, gospel, and Afrobeats. How do you balance traditional elements with innovation?

Masterkraft: The balance comes from making sure the tradition isn’t lost, but dressing it in a way people can vibe to. That’s why when you hear a “Masterkraft” record, it feels familiar yet fresh. Tradition is the root, innovation is the branch, and the sound is the fruit.

4. Your most recent album, Light, reflects both personal and musical growth. What messages did you aim to convey?

Masterkraft: Light was a personal project. It’s faith-conscious — my journey of grace, faith, and patience. I named it Light because of my life journey and how my mentality has shaped what I’ve been able to overcome. I wanted to turn that into songs, something I could pass on.

The project is about exposing truth: showing people that what we’re searching for is within us. If you’re rooted in God, you’ll find your purpose. We just need His light to guide our path.

5. Which track on Light holds the most emotional resonance for you, and why?

Masterkraft: Definitely “Ezebube.” That day in the studio, we were talking about how it doesn’t make sense that God, in all His almighty power, would come down to die and save us. After that conversation, we recorded the song — and everybody started crying. It was so emotional.

6. How did the creative process behind Light differ from your previous projects?

Masterkraft: Light was completely different because it wasn’t just about making music — it was about finding myself and deepening my relationship with God.

In terms of technique, I used a lot more live instrumentation to capture that raw gospel energy. Everything was intentional; I wanted each sound to lift the listener’s spirit. For collaborations, I worked with faith-driven artists who shared the same fire for God.

7. You’ve stayed relevant in Nigeria’s music scene for over a decade. What philosophies keep you grounded and evolving?

Masterkraft: Talent will open doors for you, but character keeps you in the room. For me, it’s about constantly learning, staying humble enough to adapt, and never losing sight of why I make music. Trends come and go, but if you stay true to your purpose, keep refining your craft, and surround yourself with the right people, you’ll evolve without losing your identity.

8. Looking back, what stands out as your most memorable moment?

Masterkraft: I have so many, but one that stands out is the day I planned to hawk groundnuts. It rained, so I stayed home. That day, I went to a guy in my area who I admired because he played the keyboard. I asked him to teach me, and he gave me the basics. From there, I started playing in church. Looking back, that rainy day changed my life.

9. As we move through 2025, what should fans expect from you?

Masterkraft: I’m working on a programme for young people in music. Beyond teaching them how to make music, I want to help build their character. The industry is tough — talent alone isn’t enough. If they can combine skill, wisdom, and the right mindset, they’ll thrive, not just survive. I want to help them find their unique sound, discover their “why,” and give them the tools to stay relevant without losing themselves.